White text on black background that reads 'Coach for Life Games' with horizontal lines above and below the text, and the phrase 'Game Changers' written vertically on the right side.

Coach for Life connects volunteer parent and student coaches with the guidance, community, and confidence they need to make school sport a positive, lasting experience for young people.

A group of soccer players in maroon jerseys huddled together in a team celebration, with arms around each other's shoulders on the field.
Text graphic reading "Coach for Life" and "Game" with the words "Changers" vertically on a bright orange background.

Why this matters

Every young person deserves a coach who sees them, values them, and helps them develop as people, not just as players. Great coaching changes lives. It builds confidence, resilience, belonging, and joy that extends far beyond the field.

But most volunteer coaches receive no training. They're expected to figure it out alone, copying methods from coaches they had decades ago, many of which don't serve young people today.

Research shows young people quit sport primarily because of negative coaching experiences. Parents coaching from the sidelines creates conflict. Student coaches struggle with boundaries. Teams become about winning rather than developing every player.

This course gives you practical frameworks for the situations you'll actually face: the parent who questions your decisions, the player who discloses something serious, the moment you lose control of training, the game where emotions run high.

Who is this for?

  • A woman with curly hair in a sports uniform holding a clipboard, giving instructions during a sports event, with other athletes nearby.

    Parent Coaches:

    You stepped up when no one else would. You're juggling work, family, and now coaching a team of young people who deserve your best. You might feel out of your depth, wondering if you're doing this right. You're not alone.

  • A female basketball coach in gray hoodie giving instructions to young female basketball players in red uniforms during a timeout in a gymnasium.

    Student Coaches:

    You're 16 or 17, coaching players only a few years younger. You remember exactly what it felt like to be them, but that doesn't mean you know how to coach them. You're learning alongside them, and that's okay.

  • A smiling man in business attire sitting at a desk in an office with large windows and shelves with binders.

    School Administrators:

    You need quality coaching education that actually works for volunteer coaches who have zero time and varying experience levels.

Register your interest

This isn't generic sports coaching theory. It's built specifically for New Zealand school sport contexts, incorporating te ao Māori concepts like whakawhanaungatanga, and addressing the actual challenges volunteer coaches face.

Content is delivered through short, practical modules you complete between training sessions. Video reflections from other coaches show you're not the only one finding this hard. Journal prompts help you develop your own coaching philosophy rather than blindly copying others. Templates and cue cards give you scripts for difficult moments.

Visit the Coach for Life website

What you’ll get

A digital collage featuring a coaching course webpage on a desktop monitor, mobile devices displaying course content and images of a coach with young athletes in a gym, colorful graphics, and coaching-themed materials.
Text-based graphic with the words "Coach for Life," "Games," and "Winning Gets" themed around coaching and games, in dark blue and orange, stylized lettering.
  • A complete online coaching course designed specifically for the reality of coaching school sport in New Zealand.

  • Nine modules covering everything from building team culture to managing difficult conversations with parents.

  • Complete the course inside your own school's private community space alongside other coaches from your school.

  • Connect with the wider Coach for Life community of volunteer coaches nationwide.

  • Complete the course and earn a Coach for Life micro-credential.

Text graphic with an orange background that reads: "COACH FOR LIFE GAMES CHANGERS" in various black and white, textured fonts, with horizontal lines above and below the text.

You stepped up when your school needed coaches. Now let us step up to support you.

The Impact

When coaches get this right, sport becomes transformational. Players develop confidence, learn resilience, build genuine connection, and carry those lessons into adulthood. They remember the coach who saw something in them they didn't see in themselves. The one who stayed calm under pressure. The one who made them feel they belonged.

Graphic text reading "Coach for Life" and "Games" with decorative horizontal lines, on an orange background.
Colorful logo of the Coach for Life Foundation with the words 'COACH FOR LIFE' in blue and orange letters and 'FOUNDATION' in orange letters below.
Visit the Coach for Life Website